eefit Technology's R&D Prowess Steals the Show! Government Officials & Celebrity Guests Applaud at Our Packed Booth in Hong Kong Brands and Products Expo

[News on 9 January 2026] The annual Hong Kong Brands and Products Expo (HKBPE) concluded successfully on 5 January 2026. As a Hong Kong-founded health technology brand, eefit once again made a prominent appearance, highlighting our achievements in research and innovation. This year, we were privileged to receive visits and support from senior government officials and celebrity guests. Through a series of innovative displays and interactive experiences, we highlighted our contributions to the advancement of local health technology and experienced firsthand the public's strong enthusiasm for innovative wellness solutions.

Government Official Visits Affirm Local Innovation Strength

Since our founding in 2013, eefit has steadily established itself as an industry leader, thanks to its outstanding performance in the health technology sector. For two consecutive years (2024-2025), eefit has been honored with the "No.1 Energy Healthcare Brand Award" by Headline Daily. We have also been shortlisted for the 2025 "Hong Kong Top Ten Brand Awards," marking a significant recognition of its market influence and consumer trust. 

On the opening day of the 59^th HKBPE, we were honoured to have welcomed several government officials and committee members of the Chinese Manufacturers' Association of Hong Kong. Financial Secretary Mr. Paul Chan Mo-po paid our booth a return visit, where he experienced our latest innovations in health technology. His presence marked a significant recognition of eefit's leading role in advancing wellness technology in the local market.

eefit's Senior Leadership Personally Attended the Booth, Offering Expert-Guided Tours that Showcased the Allure of Their Technology

Professor Nick Wang, eefit Chairman and Founder, and Ms. Phyllis Lo, Managing Director, specially visited the booth to cheer on our frontline team. Professor Wang also served as a "Tech Ambassador", personally explaining the scientific principles and innovative advantages behind eefit's health products and services. His engaging presentations attracted both loyal fans and curious visitors, resulting in a steady flow of attendees. Visitors were amazed: "Now I finally understand — this is where eefit Technology stands apart from traditional products!" This interaction perfectly reflected our dedication to leading a new era of health through research excellence.

Stars Visited eefit Booth, Praising Far Infrared Technology Efficacy

Throughout the expo, numerous celebrity guests visited our eefit booth to show their support. As long-time users of eefit products, they praised the exceptional effects of far infrared energy in alleviating various muscle discomforts and eagerly explored our latest innovations. One highlight was the newly launched eefit Energy Shawl. Woven with patented E930 Fiber® material, it provides lightweight warmth while promoting blood circulation. Its generous cut design offers comprehensive coverage of key back and shoulder acupoints, earning acclaim from guests as a premium therapeutic favorite this cold season.

Celebrity artists, including Ms. Maria Cordero, Miss Hong Kong Anne Heung, Mr. Brian Chau Kwok-fun, Mr. Tony Chu, Ms. Meiki Wong and Ms. Mandy Lam visited the eefit booth

Group photos with previous winners of "Midlife, Sing & Shine!" (Seasons 1 to 3)

Many artists even brought their fan clubs along, taking photos and sharing their experiences on health and wellness with fans.

Artists Mr. Ngan Mic-GO and Mr. Ryan Lau happily shopping and taking group photos with members of their fan clubs

At eefit Booth, Innovative Technology and Nutritional Science Converge — Redefining Wellness through Cutting-edge Experience

This year, our popular giant exhibition installation made a return, spotlighting signature products like the Energy Luminous Helmet and EEFit Lite. The display drew large crowds of both citizens and industry professionals, who stopped to explore and gain a deeper understanding of the innovative technology and health philosophy behind this "Chronic Pain & Sub-Health Management Specialist." We offered a free "90-second Cardiovascular Health Test", allowing visitors to immediately understand their cardiovascular health and discover ways to enhance their overall wellness by improving circulation. Our latest health supplements were also featured prominently at the booth, including the "Far Infrared Q10 Heart Guard Formula", which combines patented far infrared technology with a nutritional formula that helps promote heart vitality and maintain vascular health, offering citizens a deeper layer of wellness security through immersive tech-health experiences. 

Limited-Time Offers Ignite Excitement

The crowd-favourite "10-Second Tap" reaction challenge game continuously drew crowds, with participants of all ages eagerly queuing up for the challenge. Several lucky visitors successfully won prizes, with some participants winning the grand prize, the Energy Neck Comfort (valued at $3,388). Our booth was filled with continuous cheers and applause, creating an electrifying atmosphere that fully showcased the interactive appeal of eefit's "wellness through entertainment" experience. To thank our supporters, we also launched a series of limited-time $1 flash sale offers, featuring items such as the Total Effect Energy Probiotics 7-Day Trial Pack, Aquaenergy Mineral Water, Pain Relief Patches, and Energy High Efficacy Fish Oil Trial Pack, allowing everyone to take home their favourite wellness products at incredible value.

Blending Technology with Wellness, eefit Continues to Pioneer a New Paradigm of Healthy Living

This year's expo not only showed eefit's professional expertise in health technology but also further cemented our brand's position in the hearts of the public. From leading-edge research applications to engaging interactive experiences, eefit remains dedicated to delivering effective, science-based wellness solutions for every health-conscious individual. Looking ahead, we will continue to champion innovation, integrating health and technology to lead the way towards a healthier future for all.