eefit Takes the Spotlight at the 9^th Hong Kong Sports and Leisure Expo

Partnering with Professional Athletes to Promote the Science Behind "Sports Pain Relief" and Far Infrared Home Healthcare

[News on 22 July 2026] The 9^th Hong Kong Sports and Leisure Expo was held from 15 to 21 July, bringing together sports enthusiasts, health-conscious visitors and members of the public who aspire to pursue an active lifestyle. This year, eefit – Hong Kong's No.1 far infrared therapy brand for pain relief – was stationed in the "Health & Fitness" zone, presenting products and service experiences built around the theme "Sports Pain Relief". Highlights included athlete-led sharing, a free "Instant Pain Relief" experience area, and expo-only offers, showcasing how warm-up preparation, post-workout recovery and everyday wellness can fit naturally into daily routines.

Elite Athlete Sharing: Unlocking Professional-Level Wellness Tips

This year's stage event was themed "Fit at Home: Professional Athlete Teaches You At-Home Exercises and Wellness Tips", featuring eefit Sports Ambassador and elite Hong Kong women's tennis player Yandy Shek. As a young athlete, Yandy fully understands how important preparation and recovery are to staying consistent and performing at a high level. She shared how she uses eefit products in her routine: "As an athlete, recovery after competition is vital in helping me keep my body in the best and strongest condition. Using the Pain Relief Cream helps relieve muscle soreness and accelerate deep recovery. I also find the Calf TheraBand very useful. It is especially suitable for calf muscle recovery, reducing the chance of getting cramps during competitions and helping me run faster."

In addition to product sharing, Yandy also demonstrated simple pre-exercise warm-ups, and post-exercise relaxation recovery tips. Many audience members joined in during the session, eager to bring the training and healthcare knowledge of a professional athlete into their everyday lives. After the event, many participants stopped by the eefit booth to learn more about pain relief, recovery, and body care.

"Sports Pain Relief" Concept Supported by Scientific Evidence, Building Better Physical Condition Through Daily Care

With "Sports Pain Relief" as the booth theme, eefit aimed to communicate our brand's core belief in body care: healthcare shouldn’t start only when we feel pain, but should be proactively incorporated before and after exercise, as well as into daily life. With this in mind, eefit's products are designed to support users in taking care of their bodies at different stages of their sports journey. Before exercise, they help enhance physical condition and reduce the risk of injury; after exercise, they provide deep, soothing support for recovery, to help relieve muscle tightness, soreness, and fatigue, allowing the body to regain vitality more quickly.

Behind this brand philosophy is a strong scientific research foundation. At the expo, eefit shared findings from our research collaboration with Macau University of Science and Technology. Relevant scientific evidence has shown that eefit's far infrared technology helps protect osteoarticular cartilage and effectively improves pain symptoms. This reflects the brand's ongoing commitment to research and development, as well as our dedication to scientific foundation and product quality. For those who train or compete regularly, early pain management and joint care can help reduce the impact of discomfort on training consistency, competitive performance and the sustainability of their long-term athletic lifestyle.

Free "Instant Pain Relief" Experience Area Showcasing Patented Far Infrared Technology

The eefit booth featured a dedicated free "Instant Pain Relief" experience area, allowing the public to personally experience the benefits of far infrared technology. Staff demonstrated how the Ultra Health Light can be used on different body areas, while explaining the principles behind eefit's patented far infrared technology and targeted energy delivery. This gave visitors a more direct understanding of different approaches to post-exercise relaxation, targeted care, and daily maintenance. For athletes and sports enthusiasts, this type of experience also helped them better understand how to pay attention to fatigued areas and incorporate body care into their training and everyday life.

The eefit Ultra Health Light "Instant Pain Relief" experience area

Exclusive Expo Offers Received an Enthusiastic Response

During the expo, eefit also launched exclusive offers, including buy-one-get-one-free promotions on eefit's Pain Relief Cream and Energy Sports Sock (Mid-Rise), drawing a large number of visitors to the booth. Processed by eefit's patented far infrared technology, the Energy Sports Socks are ideal for those who engage in daily walking, sports activities, or prolonged standing. They can complement a comprehensive sports wellness routine, helping users support their body's performance and comfort starting from their feet. Through on-site interaction at the exhibition, visitors not only got to experience the vibrant atmosphere of the expo, but also gained a clearer understanding of how to extend proper body care methods into their daily lives.

Attendees learned about eefit's Energy Sports Socks

Bringing Professional Habits into Everyday Wellness

Through this year's Hong Kong Sports and Leisure Exp, eefit hopes to convey an important message: real health is not only about "recovering well", but also about "preparing well". The "Sports Pain Relief" concept goes beyond short-term relief. With a more systematic, science-supported approach, we hope to help users become more mindful of their body’s needs in daily life, building a stronger foundation for regular exercise and healthy living.

Whether for professional competitions, daily fitness or simple at-home stretching, pre-exercise preparation, support during activity and post-exercise recovery are equally important. With the right methods, suitable products and consistent daily care, anyone can bring professional-level wellness habits into their own routine, so they can maintain a better condition and enjoy a lighter, more energetic lifestyle.