eefit Showcases University Research Results at the 6^th Brands and Products Shopping Festival

Bridging Brain Health Science with Everyday Wellness Applications Through Thematic Talks 

[News on 30 June 2026] The 6^th Brands and Products Shopping Festival concluded successfully on June 29. As one of Hong Kong's most well-known large-scale consumer events, this year's festival adopted the theme "Summer Chill", bringing together a wide range of local brands and offering a vibrant platform for shopping, leisure, and brand immersion.

As Hong Kong's No.1 far infrared pain relief therapy brand, eefit returned to the festival this year, connecting with visitors of all ages at AsiaWorld-Expo. At the event, eefit introduced the public to our collaborative scientific findings from leading universities on far infrared technology and brain health, through research sharing, health talks, and product experiences. We also demonstrated how our range of far infrared wellness products can fit seamlessly into daily routines, helping people make health management a more natural part of life.

Health Without Limits: eefit Walks with You into Summer with Smart Technology

At eefit, we believe that staying healthy shouldn't feel like a burden but rather something that fits effortlessly into everyday life. This philosophy aligned perfectly with the festival's "Summer Chill" theme. With summer holidays approaching, many individuals and families are already planning leisure activities, and staying energized and in good condition is key to enjoying them fully. Through this event, eefit shared practical wellness tips and introduced a curated selection of far infrared products tailored to your summer routine, giving visitors flexible options to prepare for their own and their family’s health needs.

Featured Talk: "Cognitive Decline Beginning at Age 40? Strategies for Defending Against Brain Degeneration"

During the exhibition, eefit hosted a health talk titled "Cognitive Decline Beginning at Age 40? Strategies for Defending Against Brain Degeneration". The session explored early signs of cognitive decline, how they can affect daily life, and ways to delay or alleviate these symptoms through lifestyle habits. The speaker also shared a number of research-backed insights, including a study from a leading local university, suggesting that eefit's far infrared technology can help improve symptoms related to cognitive decline, while research from the Macau University of Science and Technology indicates potential benefits in supporting recovery from ischemic brain injury. These findings not only highlighted the practical value of far infrared technology in promoting brain health but also allowed visitors to gain a deeper understanding of, and confidence in, eefit's "science-driven" approach.

Following the seminar, many visitors made their way to eefit's booth in the "Health & Wellness Zone" to learn more about our patented far infrared technology and how a range of our innovative products can be applied in daily life to support brain care and overall wellness.

6^th Anniversary Exclusive Offers, Making Health Technology More Accessible

To celebrate the festival's 6^th anniversary, eefit introduced a range of exclusive on-site offers to thank customers for their continued support. Highlights included HKD$1 deals for selected products such as the Energy Toothbrush and Energy Sleep Earplugs, as well as a Buy 1 Get 1 Free offer on the eefit Pain Relief Cream, making it easier for visitors to experience our health technology firsthand. The booth also featured a variety of far infrared health supplements, allowing visitors to choose solutions tailored to their needs, from external care and daily maintenance to internal wellness support.

The promotions were met with enthusiastic response, drawing steady crowds eager to explore and test out our products. In addition to the exclusive offers, our team also provided on-site guidance, helping visitors better understand how to incorporate the products into their daily health maintenance routines. For us, the exhibition was not just about showcasing products, but also a valuable opportunity to connect directly with users and better understand their health needs.

Looking Ahead: Committed to Ongoing R&D for Supporting Your Health

With the successful conclusion of the 6^th Brands and Products Shopping Festival, eefit extends our heartfelt thanks to all visitors who came to support us. The event provided a valuable platform to present our latest research achievements and product lineup, while further strengthening our position as Hong Kong's leading far infrared pain relief therapy brand.

Looking ahead, eefit will continue to uphold our core philosophy of being research-driven and innovation-focused, consistently developing health technology products that fit seamlessly into everyday life. Our goal is to enable everyone to effortlessly embrace the wellbeing that good health brings, anytime, anywhere.